Lululemon Athletica continued...

Lululemon believes in promoting everyone with a healthy and active lifestyle. It takes consideration in their employees’ goals and encourages employees to open up to them. The employees are aware about their responsibilities and pride in their workplace environment.

Everyone that’s in the Lululemon team must work for at least eight hours. It shows that each employee is working hard, every time they have a shift. Feedback is important for every company, and Lululemon goes to the extreme to get their feedback. They come up with new products and find ways to keep their customers happy. If the company goes world wide, then they would need to make new products that’s different and fits the climates and cultures.

Lululemon created a new product which is a Silverescent line. It’s made of silver thread, the technology they use, is used in hospitals. Wilson said “Bacteria bind to the silver – and there is no stink.” This makes the clothing antibacterial and scent free. They have been trying to bring new ideas out and a few are materials like soy, hemp, bamboo and organic cotton.

The yoga gear was only specialized by Lululemon in 1998. But after that, other companies started offering yoga wear. For example: Nike, Under Armour, Adidas, Stella McCartney, Victoria’s Secret, American Eagle, Omgirl, Mari Dade, and Carushka Body wear, plus small players like Lotus wear, whose designs mimic Lululemon but sell at a portion of the value.

Lululemon doesn’t worry about the other yoga wear that is being sold in other companies, because their effectively following its own method. The company always designs their own products and sells almost all of them through its individual shops.

The centre’s for Lululemon are for limited groups, enlisting well-liked yoga teachers as “ambassadors” and hosting lessons and further events.