Lululemon was created by Denis “Chip” Wilson. He used to go to yoga classes in 1998, in Vancouver and British Columba. The yoga wear is made out of cotton-polyester. At first when Wilson tried the products, it felt inappropriate and ill-fitting. As he kept wearing it, everything he did felt comfortable, when he surfed and snowboarded. After all of that he opened a design studio and it became a success. Lululemon got really good feedback on the company and their products.
After a few years, Wilson and his developers designed Luon 86% nylon and 14% Lycra (Spandex). As many times you would wash the clothing the shape and colour will stay the same. None of their products would be disappointing, because they all come fitted. In Lululemon you will find flat seams, tear-out labels, thumb holes on the sleeves, key and credit pockets are other nifty innovations.
Wilson didn’t create the company only because of the sale of products; he created health and wellness for his employees, clients and the community. The company also has a yoga program, the classes are held at least twice a week. The employees are trained like professionals, because there the ones that do the classes.
Wilson wanted to open only one store, but as he saw the store Lululemon is a big success the company expanded even more. The store opened everywhere in Canada, United States, Australia and Hong Kong.
Lululemon has gotten a lot of good feedback, and is one of the biggest companies and should be world wide.
Very informative blog! I never knew Lulu lemon was a Canadian company! Keep up the good work.
ReplyDeleteIt's nice blog. Great use of graphics. I didn't knew about history of lulu lemon company. It carries nice information.
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